London’s Luxury Hotel Boom vs. Oversupply – What It Means for Event Planners

London’s Luxury Hotel Boom vs. Oversupply – What It Means for Event Planners

London is experiencing a luxury hotel boom in 2025, but many in the industry are now raising concerns about a London luxury hotel oversupply. With over 750 new five-star rooms launching this year, the market is seeing more choice than ever before — and for event planners, that opens up exciting opportunities. At MD Venue Finding, we’re here to help you make the most of this shift.

Why London’s Luxury Hotel Oversupply Is Happening?

2025 will see a record number of new luxury hotel rooms added in London—over 750 new keys are due to launch this year alone. These include big-name openings such as:

  • Chancery Rosewood in Mayfair

  • Six Senses in Bayswater

  • Auberge Resorts’ Cambridge House

In total, the city’s five-star offering will grow to over 19,500 rooms, marking one of the most aggressive luxury expansions the capital has seen in over a decade.

How Oversupply Affects Corporate Event Planning?

With corporate travel still stabilising and international visitor numbers yet to fully rebound, there’s growing concern that demand won’t keep pace with supply—especially in the ultra-luxury bracket. Some industry leaders have already hinted at rate softening and increased promotional activity to fill rooms.

This presents a unique opportunity for those booking events or group stays.

What This Means for MD Venue Finding Clients

At MD Venue Finding, we’re turning this trend into an advantage for our clients:

1. Better Value at Top Venues

With increased competition, hotels are becoming more open to negotiated packages, added-value extras, and reduced minimum spends. Whether you’re planning a board retreat, holiday party or a global conference, there’s more room to play with.

2. New & Refurbished Options

The boom has triggered a wave of refurbishments at classic London properties like The Dorchester and The Savoy. This means clients can now access new-look venues without sacrificing historic prestige.

3. Event-First Experiences

Luxury is no longer just about the room rate—it’s about the experience. Many of the new hotels offer immersive design, rooftop spaces, and exclusive event lounges perfect for high-impact meetings and brand events.

4. More Flexibility on Dates

Oversupply often leads to greater availability across weekdays and shoulder seasons. This gives you more control over preferred dates without needing to compromise on venue quality.

Our Take: A Window of Opportunity

While London’s hotel boom might raise concerns for operators, it’s a real opportunity for event planners and corporate bookers. Our job is to track this evolving market and use it to your advantage—finding the best venues, negotiating the best rates, and securing spaces that align with your goals.


Let’s Find Your Perfect Venue

At MD Venue Finding, we offer a completely free venue sourcing service. Whether you’re looking to host a high-end event, secure group accommodation or plan a full-scale corporate retreat, we’re here to help you tap into this luxury shift—without paying a premium.

📍 UK | US | Europe | Middle East | Asia
💼 Corporate Events | Parties | Conferences | Incentives

Get in touch today to explore London’s newest and most iconic venues—while this sweet spot of value and availability lasts.

👉 Contact Us or email dan@mdvenuefinding.com