The new Austin Convention Centre is set to change the future of events in Texas. Known as Unconventional ATX, this $1.6 billion redevelopment will double the centre’s capacity and put Austin firmly on the map as a leading global conference destination.
At MD Venue Finding we work closely with clients looking for innovative and scalable venues. With the Austin Convention Centre’s transformation, event organisers can now plan large-scale gatherings in one of the most exciting US cities.
The redeveloped Austin Convention Centre will expand from 365,000 to 620,000 square feet of rentable space. The addition of flexible meeting rooms, exhibition halls and terraces will give planners the freedom to design tailored experiences. Austin can finally compete with destinations such as Las Vegas and Dallas for the biggest conferences and incentive groups.
Sustainability is at the heart of the new Austin Convention Centre. It is on track to become the world’s first zero-carbon-certified convention centre. For organisations with ESG goals, this is a venue that aligns perfectly with green initiatives.
Beyond the conference space, Unconventional ATX will feature the largest public art investment in Austin’s history, pedestrian-friendly streets and stronger connections to nearby districts. This means the centre will serve as both a meeting hub and cultural landmark.
For our clients, the new Austin Convention Centre is an opportunity to plan ahead. With completion expected in 2029, just before SXSW season, this venue will attract international attention. Austin’s vibrant culture, thriving tech scene and central US location make it an excellent choice for future global conferences and leadership events.