Dreamforce Owns San Francisco Every September — Plan Everything Else Around It
Salesforce’s Dreamforce conference is one of the largest software events in the world, bringing over 40,000 attendees to San Francisco every September and effectively monopolising the city’s hotel and venue inventory for the duration. During Dreamforce week, hotel rates across the city reach their annual peak, the Moscone Center and surrounding venues are entirely committed, and even properties with no direct involvement see rates spike sharply due to citywide demand. What makes it particularly disruptive for corporate planners is that many companies — particularly those in the Salesforce ecosystem — deliberately schedule their own sales kickoffs and company events in San Francisco around Dreamforce to capitalise on the concentration of their customers and partners in one place, which only compounds the availability problem further.
If your event is in September, come to us as early as possible — twelve months in advance is not excessive for this window. And if your dates are flexible, we’ll show you exactly what shifting by even two weeks either side could save you on venue and accommodation costs.
